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Global Automotive Executive Survey 2012

Global Automotive Executive Survey 2012

The KPMG Global Automotive Executive Survey 2012: Managing growth while navigating uncharted routes is based on a survey of 200 automotive executives, over half of whom are business unit heads or higher.


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The respondents come from all parts of the automotive value chain including vehicle manufacturers, tier 1, 2 and 3 suppliers, dealers as well as financial service companies and for the first time mobility services providers.

A total of 47.5 percent of the executives are based across Europe, Middle East and Africa, 31 percent in the Asia-Pacific region and 21.5 percent in the Americas. Ninety-seven point five percent of the participants represent companies with annual revenues greater than USD100 million and more than a fifth work for firms with revenues greater than USD10 billion. The respondent interviews, which were held by phone, took place in August, September and October 2011.

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