It is a period of hyper-disruption. First came the health pandemic, then the world was hit by supply disruptions, which sent waves through global supply chains and put upward pressure on prices. Now we are in the midst of an economic disruption — many markets are now dealing with soaring inflation, high levels of corporate indebtedness, rising interest rates and real concerns about recession.

The signals we picked up on the Romanian market indicate that many Consumer & Retail players focus on market share, while containing profitability pressure. Perhaps you are going through a transformation, conducting a transaction or trying to achieve a turnaround in performance.

Our data-driven, sector informed Cost Optimization service helps identify and unlock quantifiable value so that you are able not only to protect your margin, but also to support growth.

How can we help your business?

To facilitate this transformation, we can provide you with a diverse team with mixed industry skills who can provide tailored advice to suit your specific needs. Our network of professionals can generate tailored solutions leveraging the global experience of KPMG industry leaders.

We have experience in working with companies of all sizes, from Romania, CEE, Europe and globally. We can offer detailed support on a wide range of issues relevant for your business, such as strategy, organic growth and M&As, or improving the digital and customer experience.

We can help you use market changes to your advantage, thus supporting your business.

Areas of expertise:

1. Consumer Goods

Certain brands reacted quickly to the need for transformation in 2020 and responded appropriately to the "New Consumer", who had different needs, preferences and habits. Thus, “digitized” brands, with strong communication and a flexible approach to the market stood out. At the same time, other brands are lagging behind.

2. Retail

In the last 10 years, modern retail has undergone a rapid transformation, which has only been accelerated by the COVID-19 pandemic. Retailers have been forced to adapt to the new reality in order to maintain their relevance and growth potential.