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The Covid-19 challenges are having a profound impact on organizations across the private and public sector in Qatar. While some industries are experiencing a surge in activity, many are facing a rapid decrease in revenue and an evaporation of their cash reserves. It is unclear what the final economic impacts of this crisis will be.

Whatever the financial circumstance of your business, it is inevitable that a renewed focus on costs will become a priority consideration. Cost optimization looks beyond short-term cost cutting or belt tightening tactics, to identify sustainable solutions that will help position your company for future growth. Now is the time to assess the effectiveness of your operating model, your products, channels and markets to revalidate that they remain the best course for your business both during the current environment as well as in a potential future state.