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Michelle Watts

Markets Director

KPMG in Qatar

Michelle has 20 years’ experience in communications, business development, marketing, and strategic pursuits.


She has held senior markets roles for ‘Big 4’ professional services firms across Europe, Middle East and Africa, where she focused on sales transformation - building and developing high performing teams, leveraging technology to increase pursuit efficiency and effectiveness, and strengthening go-to-market propositions to increase revenue growth.


Michelle spent the first half of her career in marketing communications roles in the UK and USA, where she specialized in strategic communications, employee engagement, and crisis/issues management for organizations across a range of industries, including: technology, telecoms, consumer products, financial services, government and public sector, and health industries.  


Education and qualifications

  • MSc in Media and Communications (Research) from the London School of Economics

  • BA in Politics and Communication Studies from the University of Liverpool

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