Report: Building trust in analytics

Report: Building trust in analytics

Data and Analytics (D&A) holds the power to unlock untold value. But first you need to trust what it is telling you.



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Building trust in analytics

Our report shows that organizations do not fully trust their analytics. Just 38 percent have a high level of confidence in their customer insights. And only a third seem to trust the analytics they generate from their business operations. Yet the vast majority say these insights are critical to their business decision-making.
While trust in D&A is a significant challenge for organizations, few seem to be talking openly about it. That is why we developed this report. We wanted to shine a light on the trust gap that threatens every organization. We wanted to measure and benchmark the current level of trust in the market. And we wanted to understand what leading organizations are doing to improve the trust they have in their data and in their analytics.

We believe this report provides a very unique view into a fundamental challenge facing most organizations today. And we believe it creates a significant opportunity. Indeed, those that are able to overcome the trust gap quickly will be the ones that will be better-placed to make faster decisions, more accurately and with much greater confidence. Those will be the organizations that will win in the future. I would like to thank the organizations that participated in this research, particularly Elizabeth Keyes of McKesson and Cindy Forbes of Manulife Financial Corp, for the time and insights they have invested into this report. I would also like to thank Imperial College, London and Microsoft for sharing their insights and perspectives.

To learn more about KPMG’s perspective on Trusted D&A, I encourage you to contact your local KPMG member firm or any of the contributors listed at the back of this report.

© 2022 KPMG Sp. z o.o., a Polish limited liability company and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited, a private English  company limited by guarantee. All rights reserved.

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