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Infographic: The Luxury Goods Market in Poland. Edition 2017

Infographic: The Luxury Goods Market in Poland 2017

“The luxury goods market in Poland. 2017 Edition” is the eighth instalment of KPMG’s publication dedicated to the luxury goods market in Poland. The leitmotif of this year’s edition of the report is the portrait of the wealthy Pole and the analysis of individual segments of the luxury goods market, supplemented with findings of a consumer survey and statements of industry experts. For the purpose of this report, a luxury good is each and every good sold under a brand which is generally considered in Poland to be a premium or luxury brand, or a brand which acquires such features due to its specific characteristics (uniqueness, high price, etc.). This report presents findings from a survey conducted on a sample of 97 respondents from July until September 2017 using Computer Assisted Web Interview (CAWI) method. Criteria of respondent selection included gross income above PLN 20,000 a month. The analysis has been supplemented with statements of experts from segments examined in the report. The report features data of Credit Suisse, Euromonitor International, the Central Statistical Office of Poland, the Ministry of Finance, the National Bank of Poland,the Polish Automotive Industry Association, the Polish Yachting Association, Poland Sotheby’s International Realty, and the Civil Aviation Office.