ConsumerCurrents 20
ConsumerCurrents 20
ConsumerCurrents is published for senior executives at consumer goods companies, suppliers and wholesalers around the world. Here, topical industry issues, global trends and business planning come under the scrutiny of KPMG firms’ industry professionals.
Articles in this issue include:
- Time for tea: after coffee has changed the world’s drinking habits, now tea is getting more and more popular;
- Facial recognition technology: 27% of retailers already use facial recognition technology in store;
- Opportunities and threats of e-commerce: online sales may sound like an easy win for manufacturers, but there are risks involved;
- Analytics in marketing: analytics can help brands gain much deeper insight into their customers – and use that data to inform their marketing strategies;
- Reinventing the grocer: supermarkets need changes in an ever-changing market;
- Interview: Anton Rabie, Spin Master’s CEO, talks with CustomerCurrent about innovation and the value of investors;
- Future-proofing your supply chain: developing a supply chain in which planning, procurement and replenishment are aligned to consumption and consumer demand can transform your business;
- Opportunity in rural China: A vibrant consumer market that could soon be worth US$56bn;
- Case study: how US company Bobonos has made two seemingly opposing ideas about retail work together successfully;
- What Dacia can teach consumer brands: A rigorous focus on cost was key to Renault’s reinvention of Romanian car maker Dacia.
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