Can analytics build trusted customer relationships in banking?
Can analytics build customer relationships in banking?
The connection between trust and analytics is well understood within the tech sector - consider the opportunities and challenges associated with autonomous vehicles, for example. There is something similar taking place in the banking sector as it continues to struggle with issues of trust. According to Edelman's 2016 Trust Barometer, consumers now trust technology companies far more than banks. While Edelman's rankings show some improvement in trust for financial-services organizations over the past few years, the industry still ranks last, behind the pharmaceutical industry.
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