Pilar is a Partner in KPMG Lower Gulf’s Digital and Transformation practice. Her areas of expertise include digital transformation, customer experience, service design, marketing and sales strategy. Pilar analyses the performance and opportunities of the customer and develops customized approaches, contributing to organizational change. She is experienced in leading large and complex business transformation programmes and brings a deep understanding of sector-specific innovative solutions, informed by analytics and cutting-edge technology platforms. Pilar has over 18 years of global consulting experience in marketing strategy and effectiveness and customer insights and experience. She has worked across a range of industries, including Automotive, Telco, Banking, Government and Public Services.
Customer Experience Front office transformation CRM CRM software CRM system