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The now normal future

The now normal future

Food and fibre in a world emerging from Covid-19

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With New Zealand now moving past the initial shocks of the impacts of Covid-19 on our daily lives, now is the time for the food and fibre sector to consider the ‘now normal’.

The ‘now normal’ future: Food and fibre in a world emerging from Covid-19 is a special supplement to the annual KPMG Agribusiness Agenda which explores the changes the food and fibre sector is already seeing in consumer behaviours, the opportunities that inevitably arise from disruption, and how we now need to move on from traditional perspectives and act at pace to embrace the ‘now normal’ future ahead of us.

“The potential for the food and fibre sector to accelerate value creation and lead New Zealand’s economic recovery makes for a more exciting future for the sector than we could ever have envisaged in last year’s reality,” says Ian Proudfoot, KPMG Global Head of Agribusiness.

The ‘now normal’ future explores some of the shifts we have observed in the global food system over the last few weeks and considers what these may signal for the future.

“Now is the time for organisations to radically accelerate plans that enhance their position in the ‘now normal’ while being prepared to cancel projects that have become irrelevant,” says Ian.

“The change we have experienced is so extensive that plans that had been discarded as impractical or impossible may now be achievable. Now is the time for organisations to be bold in the investment decisions they choose to make.”

The ‘now normal’ future: Food and fibre in a world emerging from Covid-19 is a precursor to this year’s KPMG Agribusiness Agenda, which is due to be released in June.

© 2020 KPMG, a New Zealand partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International, a Swiss cooperative. All rights reserved.

KPMG International Cooperative (“KPMG International”) is a Swiss entity.  Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm.

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