Kraft Heinz focuses on renovation over innovation to keep new consumers gained during pandemic

Kraft Heinz focuses on renovation over innovation

Field Notes, powered by KPMG, is a weekly news update on news nationally and globally from the agri-food sector.

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Ian Proudfoot

Global Head of Agribusiness, Partner - Audit

KPMG in New Zealand

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[03 December, Food Navigator]

Benefited from new consumer shopping and eating habits developed during the pandemic, Kraft Heinz says it will focus on renovating its iconic brands over innovation in an effort to maintain their gains. The company has seen household penetration increasing by double-digits across half of its brands since the covid-19 outbreak in February, said Kraft Heinz’s US Zone president Carlos Abrams-Rivera.

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