Field Notes, powered by KPMG, is a weekly news update on news nationally and globally from the agri-food sector.
The campaign Taste Pure Nature has successfully drawn crowds at 13 of Beijing’s ultra-high-end retails stores. Launched by Beef+Lamb NZ and ANZCO Foods, the campaign promotes NZ’s high-quality grass-fed beef by telling the origin story and providing in-store experiences at selected retail stores. “Taste Pure Nature is a positive way to start building long term brand awareness and all indications are that there is good future potential for ANZCO Foods and New Zealand beef in China,” said Rick Walker, ANZCO Foods’ general manager of sales and marketing.
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