Balancing health with price: six ways food and beverage innovation is evolving in the COVID-19 era

Balancing health with price

Field Notes, powered by KPMG, is a weekly news update on news nationally and globally from the agri-food sector.

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Ian Proudfoot

Global Head of Agribusiness, Partner - Audit

KPMG in New Zealand

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[14 September, Food Navigator]

The food and ingredients giant ADM has identified six emerging behavioral changes to drive innovation and growth for food and beverage companies, these are: more focus on gut health and immune function connection; plant-based trend becoming mainstream; concerns around weight management and metabolic health; new opportunities for comfort foods; customised approach to nutrition; and a polarisation in shopping values that is defined through health and price.

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