Share with your friends

Growing demand for antibiotic-free meat

Growing demand for antibiotic-free meat

Field Notes, powered by KPMG, is a weekly news update on news nationally and globally from the agri-food sector.

Ian Proudfoot

Global Head of Agribusiness, Partner - Audit

KPMG in New Zealand


Also on


[21 August, Farmers Weekly]

As customers become increasingly conscious of their food choice, there has been a surge in the market demand for antibiotic-free meat despite global markets being generally subdued. Danny Hailes, Alliance general manager of livestock and shareholder services, said the demand for antibiotic-free meat has been growing steadily and the co-operative is paying a premium of 15c per kg for antibiotic-free lamb. This premium is through the Raised Without Antibiotics programme, which involves farm audits to provide assurance over the products that are RWA certified. 

To read this week's full edition of Field Notes, please click here.

To read the full original article, please click here.


© 2020 KPMG, a New Zealand Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.

KPMG International Cooperative (“KPMG International”) is a Swiss entity.  Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm.

Connect with us


Want to do business with KPMG?


loading image Request for proposal