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Growing demand for antibiotic-free meat

Growing demand for antibiotic-free meat

Field Notes, powered by KPMG, is a weekly news update on news nationally and globally from the agri-food sector.

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Ian Proudfoot

Global Head of Agribusiness, Partner - Audit

KPMG in New Zealand

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[21 August, Farmers Weekly]

As customers become increasingly conscious of their food choice, there has been a surge in the market demand for antibiotic-free meat despite global markets being generally subdued. Danny Hailes, Alliance general manager of livestock and shareholder services, said the demand for antibiotic-free meat has been growing steadily and the co-operative is paying a premium of 15c per kg for antibiotic-free lamb. This premium is through the Raised Without Antibiotics programme, which involves farm audits to provide assurance over the products that are RWA certified. 

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