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DryNZ launches pure NZ drinking fruit

DryNZ launches pure NZ drinking fruit

Field Notes, powered by KPMG, is a weekly news update on news nationally and globally from the agri-food sector.

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Ian Proudfoot

Global Head of Agribusiness, Partner - Audit

KPMG in New Zealand

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drynz-launches

[19 August, Voxy]

DryNZ, a company that also owns premium tea brand Ti Ora is launching a premium New Zealand drinking fruit sachet product to the domestic and Chinese market. Marketed as a mix for hot health beverage’s, the sachets can also be used to enhance the nutrition of other foods such as yoghurt and ice cream. The product involve the drying and up-selling lower quality fruit, reducing transport footprint due to the dehydrated weight and with plans to be sold via WeChat in China. 

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