close
Share with your friends

Chinese influencers sell 70,000 cartons of Kiwi UHT milk in a minute

Chinese influencers sell 70,000 cartons of Kiwi milk

Field Notes, powered by KPMG, is a weekly news update on news nationally and globally from the agri-food sector.

1000
Ian Proudfoot

Global Head of Agribusiness, Partner - Audit

KPMG in New Zealand

Contact

Also on home.kpmg

chinese-influencers

[17 August, Stuff NZ]

Milk New Zealand, a Chinese-owned company has sold over 70,000 cartons of specialised protein UHT in one minute using a single influencer on the WeChat platform. The sales volume is the equivalent of 28 shipping containers, and Milk New Zealand product general manager Roy van den Hurk believes the sophistication of social media in addition to a Chinese market for milk products that will continue to grow presents great growth opportunities.

To read this week's full edition of Field Notes, please click here.

To read the full original article, please click here.


 

© 2020 KPMG, a New Zealand Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.

KPMG International Cooperative (“KPMG International”) is a Swiss entity.  Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm.

Connect with us

 

Want to do business with KPMG?

 

loading image Request for proposal