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Chinese influencers sell 70,000 cartons of Kiwi UHT milk in a minute

Chinese influencers sell 70,000 cartons of Kiwi milk

Field Notes, powered by KPMG, is a weekly news update on news nationally and globally from the agri-food sector.

Ian Proudfoot

Global Head of Agribusiness, Partner - Audit

KPMG in New Zealand


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[17 August, Stuff NZ]

Milk New Zealand, a Chinese-owned company has sold over 70,000 cartons of specialised protein UHT in one minute using a single influencer on the WeChat platform. The sales volume is the equivalent of 28 shipping containers, and Milk New Zealand product general manager Roy van den Hurk believes the sophistication of social media in addition to a Chinese market for milk products that will continue to grow presents great growth opportunities.

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