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$1.1B invested in alternative protein in 2020 so far doubles 2019 totals, report shows

$1.1B invested in alternative protein in 2020 so far

Field Notes, powered by KPMG, is a weekly news update on news nationally and globally from the agri-food sector.

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Ian Proudfoot

Global Head of Agribusiness, Partner - Audit

KPMG in New Zealand

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[28 July, Megan Poinski, Food Dive]

According to a recent report released by FAIRR has shown that over USD$1.1b has been invested in alternative proteins for the first half of 2020, which is more than two times the level of investment for the 2019 year. According to FAIRR’s ranking system for protein diversification, Unilever and Tesco have scored the highest as ‘pioneers in the movement’. It was noted that Unilever opened The Hive - a USD$94m plant-based food innovation centre in Netherlands during 2019.

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