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Microgreens start-up launches first-of-its-kind supermarket growing system

Start-up launches supermarket microgreens system

Field Notes, powered by KPMG, is a weekly news update on news nationally and globally from the agri-food sector.

Ian Proudfoot

Global Head of Agribusiness, Partner - Audit

KPMG in New Zealand


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[28 June, Andre Chumko, Stuff NZ]

New World Thorndon now has aShoots Microgreens growing stand in their store, which is equipped with automated LED lighting and watering technology. It is believed that it is a first-of-a-kind system which grows miniature vegetables (microgreens) directly in-store. Co-Founder of Shoots Microgreens, Matt Keltie re-stocks the trays daily, and states that the system ensures that what is taken home is as fresh as possible. Microgreens can contain up to 100 times more nutrients than fully-grown plants and are often used by chefs and bartenders for garnishes in dishes and cocktails. Shoots Microgreens have been supplying their microgreens to over 100 restaurants out of their headquarters which is based in the basement of a former nightclub. New World Thorndon’s Fresh and Dry Goods Manager Lei Hao reported that the new stand represents the changing interests of consumers.


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