close
Share with your friends

Nestlé loses ‘Incredible’ battle with Impossible Foods over burger name

Nestlé loses ‘Incredible’ battle with Impossible Foods

Field Notes, powered by KPMG, is a weekly news update on news nationally and globally from the agri-food sector.

1000
Ian Proudfoot

Global Head of Agribusiness, Partner - Audit

KPMG in New Zealand

Contact

Also on home.kpmg

nestle-legal-battle

[01 June, Lina Saigol, MarketWatch]

 

Nestlé has been forced to rebrand its plant-based Incredible Burger to Sensational Burger after Impossible Foods legally challenged it. The Dutch court ruled that Nestlé had infringed on Impossible Food’s trademarks, and that this could confuse consumers, so Nestlé must change the name of its burger across the European Union. Nestlé report that they are disappointed by the provisional ruling and plan to file an appeal.

To read this week's full edition of Field Notes, please click here.

To read the full original article, please click here.
 

© 2020 KPMG, a New Zealand Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.

KPMG International Cooperative (“KPMG International”) is a Swiss entity.  Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm.

Connect with us

 

Want to do business with KPMG?

 

loading image Request for proposal