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Taking NZ wine carbon neutral to lure younger buyers

Taking NZ wine carbon neutral to lure younger buyers

Field Notes, powered by KPMG, is a weekly news update on news nationally and globally from the agri-food sector.

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Ian Proudfoot

Global Head of Agribusiness, Partner - Audit

KPMG in New Zealand

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[25 May, Jono Galuszka, Stuff NZ]

3sixty2 Founder and Winemaker Alice Rule started to focus on reducing carbon emissions when she started her company and aims to be carbon neutral by 2023. Mrs Rule states that this is achievable, as being a smaller producer allows them to be more agile than larger winemakers. Reducing emissions has become a key issue for producers and growers, with New Zealand Winegrowers announcing its intention for the industry to be carbon neutral by 2050. Villa Maria’s Business Sustainability and Risk Manager Karen Titulaer states that reducing carbon emissions are the main focus of her role at the country’s largest family-owned winemaker. The industry has not become more carbon intensive over time but has become more aware of the impact wine has on the planet. Mrs Titulaer states that whilst glass bottles are easily recyclable and better for the long-term quality of wine, they are far heavier than alternatives such as cans or bag-in-box. Villa Maria have made a number of changes over the years to focus on reducing carbon emissions including changes in packaging and including more recycled materials in their glass bottles.

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