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Personalized Nutrition: New research highlights value society places on genetic testing

New research highlights value placed on genetic testing

Field Notes, powered by KPMG, is a weekly news update on news nationally and globally from the agri-food sector.

Ian Proudfoot

Global Head of Agribusiness, Partner - Audit

KPMG in New Zealand


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[07 May, Danielle Masterson, Nutra Ingredients]

A new study has shown that citizens are placing increasing importance on how valuable genetic testing can be, as it provides ancestry information as well as predispositions to a range of illnesses meaning that it can be used to individualise health care. The results from the study show that lower level genetic tests could be useful in helping consumers make nutrition choices or be used by personalised nutrition firms to help direct their clients to specific products.

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