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Coronavirus and the food chain: FoodBytes! by Rabobank’s six tips for innovation in the ‘new normal’

Coronavirus and the food chain: Rabobank

Field Notes, powered by KPMG, is a weekly news update on news nationally and globally from the agri-food sector.

Ian Proudfoot

Global Head of Agribusiness, Partner - Audit

KPMG in New Zealand


Also on


[08 May, Katy Askew, Food Navigator]

There is rising pressure on the food industry to help prevent food insecurity in the wake of the Covid-19 pandemic. Rabobank have shared a report which highlights six areas in which it expects to drive innovation in the future. The report states that the long-term outlook is uncertain due to the threat of an economic downturn and increasing levels of unemployment. The six areas which offer opportunities to drive change include functional ingredients due to the fact consumers are focused on building their immunity in the current climate. The next area is in accelerating online delivery, followed by consumers seeking out locally sourced products as well as providing affordable packaging solutions. The pandemic has also highlighted the importance of food hygiene, and the final area for opportunity is the use of agriculture technology to help make supply chains more efficient.

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