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Covid-19 coronavirus: Vodafone expands unlimited data to rural users - at least offpeak

Covid-19 coronavirus: Vodafone expands unlimited data

Field Notes, powered by KPMG, is a weekly news update on news nationally and globally from the agri-food sector.

Ian Proudfoot

Global Head of Agribusiness, Partner - Audit

KPMG in New Zealand


Also on


28 March, Chris Keall, The Country]

Vodafone is now offering rural customers unlimited data during off-peak times during the Covid-19 lockdown, which matches what they have already offered their urban customers. Off-peak is considered between midnight and 9am. The company is still asking their customers to take data-conserving measures during peak hours such as reducing quality on video-streaming services and turning off automatic updates for gaming consoles. Vodafone Technology Director Tony Baird stated that they are unable to offer unlimited data at all times, because the rural network is not made to withstand the increased capacity and would result in a decrease in quality. Spark and 2degrees are offering unlimited data at all times to all customers.

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