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Dairy image is positive

Dairy image is positive

Field Notes, powered by KPMG, is a weekly news update on news nationally and globally from the agri-food sector.

Ian Proudfoot

Global Head of Agribusiness, Partner - Audit

KPMG in New Zealand


Also on


[14 April, Lee Cowan - DairyNZ, Farmers Weekly]


The latest DairyNZ public perception surveys show that 56 percent of those surveyed had a favourable or very favourable view of dairy farmers, with 25 percent neutral and 20 percent seeing them unfavourably. This comes as good news to dairy farmers, who often worry about how the wider community views them. DairyNZ have been running The Vision is Clear social media campaign for around 18 months, which aims to inspire New Zealanders to look after their waterways, and so far over 500,000 people have gone onto the online hub associated with the programme and have also had over five million views on associated videos. DairyNZ has interacted with the media 775 times in the past 12 months to answer questions or share their views, with 90 percent of stories done on the dairy sector being either neutral or positive. 

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