Field Notes, powered by KPMG, is a weekly news update on news nationally and globally from the agri-food sector.
The latest DairyNZ public perception surveys show that 56 percent of those surveyed had a favourable or very favourable view of dairy farmers, with 25 percent neutral and 20 percent seeing them unfavourably. This comes as good news to dairy farmers, who often worry about how the wider community views them. DairyNZ have been running The Vision is Clear social media campaign for around 18 months, which aims to inspire New Zealanders to look after their waterways, and so far over 500,000 people have gone onto the online hub associated with the programme and have also had over five million views on associated videos. DairyNZ has interacted with the media 775 times in the past 12 months to answer questions or share their views, with 90 percent of stories done on the dairy sector being either neutral or positive.
© 2020 KPMG, a New Zealand Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
KPMG International Cooperative (“KPMG International”) is a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm.