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‘Childhood obesity is an issue of inequality’: New fund wants to make healthy snacking convenient, tasty and affordable

‘Childhood obesity is an issue of inequality’

Field Notes, powered by KPMG, is a weekly news update on news nationally and globally from the agri-food sector.

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Ian Proudfoot

Global Head of Agribusiness, Partner - Audit

KPMG in New Zealand

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childhood-obesity

[31 March, Katy Askew, Food Navigator]

The Good Food Fund has been launched in the UK which will support food and beverage brands who are targeting a reduction in childhood obesity linked to inequality. Investment fund Mission Ventures will run the accelerator programme, with venture capital firm Ascension Ventures managing the fund. The fund aims to change the landscape of healthy snacking and focus on price positioning. The fund believes that healthy food needs to be made cheaper so that low income families can also access these products. Successful applicants will receive business support and mentoring.

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