Field Notes, powered by KPMG, is a weekly news update on news nationally and globally from the agri-food sector.
Data insights provider Tastewise reports that there has been staggering growth in internet searchers by consumers for functional foods such as kombucha, rosemary and elderberries. This highlights opportunities and interest in the space of functional foods. They report that this is because of a heightened awareness of their health and that consumers are looking for ways to use food to boost their health. Stress relief is increasingly relevant for consumers due to the many social, economic and health uncertainties caused by Covid-19.
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