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Coronavirus sparks ‘staggering growth’ in online searches for foods with functional benefits: report

Coronavirus sparks ‘staggering growth’ in online search

Field Notes, powered by KPMG, is a weekly news update on news nationally and globally from the agri-food sector.

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Ian Proudfoot

Global Head of Agribusiness, Partner - Audit

KPMG in New Zealand

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functional-foods

[18 March, Oliver Morrison, Food Navigator]

Data insights provider Tastewise reports that there has been staggering growth in internet searchers by consumers for functional foods such as kombucha, rosemary and elderberries. This highlights opportunities and interest in the space of functional foods. They report that this is because of a heightened awareness of their health and that consumers are looking for ways to use food to boost their health. Stress relief is increasingly relevant for consumers due to the many social, economic and health uncertainties caused by Covid-19.

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