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Former Black Cap Geoff Allott started up Quality NZ to fill the gap of New Zealand meat, seafood and wine that he saw in India whilst staying at luxurious hotels. Mr Allott's business partner Geoff Thin spent 18 months researching the Indian market and several years living in the country to set up the supply chain’. Mr Allott reports that due to the diversity of India, it is necessary for his business to treat it is as a bunch of micro-countries as India is a hard one to crack, but does have overwhelming opportunity. Trade between India and New Zealand is now worth almost $3 billion and it has been said that companies can continue to grow their relationship with India through collaboration and partnership rather than merely increasing quantities.
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