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China boosts Zespri’s protection

China boosts Zespri’s protection

Field Notes, powered by KPMG, is a weekly news update on news nationally and globally from the agri-food sector.

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Ian Proudfoot

Global Head of Agribusiness, Partner - Audit

KPMG in New Zealand

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[14 January, Richard Rennie, Farmers Weekly]

Zespri International has been granted key trademark protection status by the Chinese authorities. This protection gives the company strengthened legal and administrative powers which are given to key businesses such as Ferrero Rocher and Disney and demonstrates Zespri’s high profile. Zespri is currently fighting against the illegal plantings of an estimated 2000 hectares of SunGold kiwifruit in China. The Chinese move marks tighter controls around counterfeited and trademark infringers

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