Share with your friends

'A significant milestone': Zespri Red to hit the market

'A significant milestone': Zespri Red to hit the market

Field Notes, powered by KPMG, is a weekly news update on news nationally and globally from the agri-food sector.

Ian Proudfoot

Global Head of Agribusiness, Partner - Audit

KPMG in New Zealand


Also on


[05 December, Angie Skerrett, Newshub]

Zespri International is about to release its red variety onto the market which was created as part of their breeding programme, run in partnership with Plant & Food Research. Zespri plans to increase production of the red variety over the next two years. As part of its trial process, it has had a limited sales release with good feedback from customers. Zespri CEO Dan Mathieson has reported that the decision to commercialise the red variety has been a significant milestone for the firm. The fruit has vibrant red flesh and a sweet berry-tinged flavour. Limited releases will be available in New Zealand, as production increases before it goes to other markets. The addition of Zespri Red is expected to help the firm reach its goal of $4.5 billion in sales each year by 2025. 

To read this week's full edition of Field Notes, please click here.

To read the full original article, please click here. 

© 2020 KPMG, a New Zealand Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.

KPMG International Cooperative (“KPMG International”) is a Swiss entity.  Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm.

Connect with us


Want to do business with KPMG?


loading image Request for proposal