Field Notes, powered by KPMG, is a weekly news update on news nationally and globally from the agri-food sector.
Nielsen Scantrack has revealed that there is increasing consumer demand to know where products are from and how they are produced which helped lead to sales in organic wine increasing 19 percent over the last 12 months. On the other hand, conventional wine sales only grew 1 percent. The Trusts West Auckland which operates 25 liquor stores and 10 bars/restaurants reported that organic wine sales increased 45 percent for them, compared to 3 percent for conventional wine. They also stated that ‘’niche categories like biodynamic, sustainably produced and vegan wines were also on the rise.’’ Millennials in particular were flagged to be purchasing these niche categories as it aligns with their health and environmental philosophies.
© 2020 KPMG, a New Zealand Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
KPMG International Cooperative (“KPMG International”) is a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm.