Open Farms scheme aims to reconnect Kiwis with where their food comes from
Open Farms scheme aims to reconnect Kiwis
Field Notes, powered by KPMG, is a weekly news update on news nationally and globally from the agri-food sector.
[11 December, Esther Taunton, Stuff NZ]
The Open Farms initiative has begun, aiming to reconnect rural and urban kiwis through a nationwide farm day on 1 March 2020. It will be used as a way to show citizens where their food comes from, as 60 percent of urban New Zealanders do not visit rural areas and as a result, many feel separated from their food. All food and fibre farmers are encouraged to take part and invite people to see what they get up to on a daily basis. All resources and guidelines for the event are on the Open Farms website. Diminishing the disconnect between rural and urban is important, as people’s ideas of farmers can be warped from the media. Farmers are encouraged to organise activities and their day on the farm however they would like. The scheme draws inspiration from Fonterra Co-operative Group’s Open Gates event. Beef + Lamb New Zealand report that they will be strongly encouraging their farmers to get involved.
To read this week's full edition of Field Notes, please click here.
To read the full original article, please click here.
© 2021 KPMG, a New Zealand Partnership and a member firm of the KPMG global organisation of independent member firms affiliated with KPMG International Limited, a private English company limited by guarantee. All rights reserved.
For more detail about the structure of the KPMG global organization please visit https://home.kpmg/governance.