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Honey pouch company credits history for mānuka's modern success

Honey company releases new honey pouch product

Field Notes, powered by KPMG, is a weekly news update on news nationally and globally from the agri-food sector.

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Ian Proudfoot

Global Head of Agribusiness, Partner - Audit

KPMG in New Zealand

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[19 November/Stuff NZ]

15 year old North Island-based, honey company 1839 are aiming to be an innovative company that ‘’looks after its people’’. 90 percent of the company’s product is sold overseas and has been exported for over 15 years. The company rebranded from NZ Health Naturally 18 months ago, switching to the new branding of 1839, which is the year that Mary Brumby was credited with bringing the country’s first beehives with her into the country. The company is the first in the country to launch a new squeezable pouch that is designed to get every drop out, and all of their products include a QR code from Trust Codes which allows consumers to get a range of information about the product including confirmation of authenticity, origin, ingredients and scientific results. The QR code allows for traceability and transparency which Co-owner Hannah Dobbie reports it allows consumers to see whether or not a product is genuine. 1839 recently won a gold award for quality and silver for design at the recent inaugural London Honey Awards.

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