Field Notes, powered by KPMG, is a weekly news update on news nationally and globally from the agri-food sector.
Testing at Colmar Brunton’s sensory facility has revealed that consumers find Fonterra’s reduced sugar items are just as tasty, if not more tasty than their full sugar counterparts. Some added sugar has been removed from Fonterra’s Primo, CalciYum and Fresh and Fruity which will result in around 600 less tonnes of sugar in the country’s collective diet each year. Fonterra made the socially responsible move as part of their new strategy, and as a response to consumer concerns. The sugar target Fonterra has set for its retail products was one of many short, medium, and long term targets it has announced to become a more sustainable organisation.
To read this week's full edition of Field Notes, please click here.
© 2020 KPMG, a New Zealand Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
KPMG International Cooperative (“KPMG International”) is a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm.