Awareness of digitalisation is high and change initiatives are numerous in the automotive industry. Yet on a strategic and cultural level, change is hardly taking place, claims a joint global automotive study by KPMG and Egon Zehnder. The survey, which interviewed 527 auto executives from around the world, determines that most automotive companies are not prepared for the digital shift disrupting the industry. Stalling at the executive level prevents a deeper transformation journey which includes organisational alignment. Largescale change is not possible without a tech-first mindset shift.
The new report describes how the pull of digital gravity highlights the shift required from traditional processes and structures to new, collaborative and cooperative approaches that embed digital from the start. Innovative strategies will need to build on core competencies in order to evolve beyond traditional expertise.
Please visit Digital Gravity 2019 report to learn more.