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KPMG Agribusiness Agenda 2010

KPMG Agribusiness Agenda 2010

Analysis and commentary on 12 key opportunities and critical challenges that the industry faces at the start of the new decade.

Ian Proudfoot

Global Head of Agribusiness, Partner - Audit

KPMG in New Zealand


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KPMG Agribusiness Agenda 2010 provide analysis and commentary on 12 key opportunities and critical challenges that the industry faces.

The report considers a range of issues that we consider the industry needs to resolve to truly become a customer led, science driven, high productivity sector that can assist in driving the long term growth in profitability and success of the New Zealand economy.

Having completed the KPMG Agribusiness Agenda we are excited about the prospects for the sector and consequently the wider economy.

KPMG is committed to investing in delivering insights that are relevant and challenging to the industry and others with an interest in the long term success of New Zealand. We are committed to playing our part in the long term growth and success of the agribusiness sector.

We look forward to receiving your feedback on this report and the discussions we expect it to generate.

The report's 12 key opportunities and challenges for the sector are grouped under 4 broad headings:

  • Efficient, best practice production methods
    • Most efficient producer
    • Capitalising the industry for growth
    • Unwinding hindering regulation should be a priority
  • Addressing future market realities
    • Meeting the opportunities of new markets
    • Responding to volatility in global markets
    • An over reliance on dated science must change
  • Sustainability is an imperative – like it or not
    • Brand New Zealand needs to be backed by substantive actions
    • Traceability is a must do quickly
    • Animal welfare is an obligation on all farmers
  • Investing in rural infrastructure
    • Abundant fresh water is one of New Zealand’s greatest economic resources
    • Identifying and developing leadership potential
    • Investing in connected rural communities

© 2020 KPMG, a New Zealand partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.

The information contained herein is of a general nature and is not intended to address the circumstances of any particular individual or entity. Although we endeavour to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. No one should act on such information without appropriate professional advice after a thorough examination of the particular situation.

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