[25 February 2021]
How much will people pay for premium foods?
A single New Zealand salmon sale at NZ$1700 set a new record this week purchased through online auction. However the rare white truffle takes premium a step further with peak pricing at NZ$80,000/kg and we hear about researchers recent breakthrough for increasing production.
In the booming premium market of health foods, exciting new research is released on antiviral agents contained in New Zealand milk which may be effective against flu species. From a marketing perspective, new international research unveils the power of a name in creating a healthy food brand.
Read the latest Field Notes: Issue 546
Audit – Auckland Ian Proudfoot 09 367 5882 iproudfoot@kpmg.co.nz |
Management Consulting – Wellington Justine Fitzmaurice 04 816 4845 jfitzmaurice@kpmg.co.nz |
Agri-Food – Auckland Jack Keeys 09 363 3502 jkeeys@kpmg.co.nz |
Private Enterprise – Hamilton Hamish McDonald 07 858 6519 hamishmcdonald@kpmg.co.nz |
Agri-Food – Auckland Andrew Watene 09 367 5969 awatene@kpmg.co.nz |
Consultant – South Island Genevieve Steven 03 307 0761 gsteven@kpmg.co.nz |
Farm Enterprise – South Island |
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