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With legendary cycling races such as the Tour de France pitting professional riders against each other for three weeks of fierce competition covering thousands of punishing kilometers, pro cycling’s Team DSM recognizes the critical value of innovating in one of the world’s toughest sports.

In its ongoing quest to optimize performance in a sport where seconds often spell the difference between victory and defeat, Team DSM turned to KPMG to develop a game-changing digital platform that uses Data & Analytics to reveal unprecedented insights into all aspects of the team’s activities.

Read our case study and gain insights on how Team DSM became more data-driven

Towards a data-driven Team DSM