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Over more than a year Covid-19 has shaped new challenges for organizations around the world. For many this change meant to accelerate their digital and data transformation to make their organizations more effective and improve their flexibility and relevance in customer contact. This also includes harnessing the potential of Data & Analytics to mitigate the impact of Covid-19 crises.

How are you creating strategic and sustainable value from your Data & Analytics? And how Data Mature is your organization?  We have researched these and more questions among a number of organizations in ‘ KPMG’s Data & Analytics maturity Survey’ and combined the results with KPMG’s expertise to assess the current level of Data & Analytics maturity seen on the Dutch market.

You can read the outcome in our whitepaper; The importance of a data mature organization in the new reality” 

The mature and leading organizations show that the new reality demands a data-driven approach for everything: let the data work for us, instead us for the data.


Maurice op het Veld
Partner and Head of Data & Analytics
KPMG in the Netherlands

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