As a sector best described by its sub-sectors of broadcast, digital, games, movies and music, the media industry overall continues to experience high-growth. With the COVID-19 pandemic prompting lockdowns around the world, and with many people still spending much more time at home than before, demand for digital media and gaming soared with nearly a third of the sector (30percent) is in ‘surge’ mode. Industry leaders, such as Comcast, Disney, and AT&T, who have a diversified portfolio including studios, content creation platforms, and internet under their umbrellas, have seen a surge in their services. Even as consumers have continued to cut the cord for cable in favor of internet-based OTT media channels such as Netflix, Prime Video, Hulu and Disney+, they still rely on broadband services for their at-home internet —which has higher margins than cable tv.

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For any further information, please contact Stephen Van den Biggelaar or Eric Wesselman.

Eric Wesselman

Partner, Head of Digital Transformation Advisory

KPMG Nederland

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