Covid-19 has reshaped consumer psychology and impacted disposable income. ‘Value for money’, ‘ease of buying’ and ‘trust’ are now the top 3 consumer purchase drivers according to a 2020 KPMG study.

In the 45 minute webinar, learn how organizations are adapting their supply chain operating models to match changed consumer purchasing priorities.

Better Cotton Initiative, KPMG and ChainPoint came together to discuss the significance of supply chain transparency. They shared their practical experience, expertise and tips on how organizations can use cloud based technology to secure transparency end to end - from source to shelf.


  • Lena Staafgard | COO | Better Cotton Initiative
  • Jerwin Tholen  | Partner, sustainability | KPMG
  • Johan | CEO | ChainPoint 

With a focus on the retail and consumer goods sector, you will gain a better understanding of:

  • why embracing transparency in operating models gives the means to mitigate risk, reduce costs and inspire trust;
  • what role technology has in improving supplier relationships and data quality along the supply chain;
  • how a client story - by Lena Staafgard from BCI – shows that supply chain transparency drives trust and value toward consumers.

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