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The 'Now normal' future

The 'Now normal' future

Food and fibre in a world emerging from COVID-19

Michael Regouw

Lead partner, Agrisector

KPMG Nederland

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While we are facing massive disruption, with disruption comes opportunity. This paper explores some of the opportunities inherent in the ‘now normal’. From what we see, the potential for the food and fibre sector to accelerate value creation and lead the worlds economic recovery for a more exciting future than we could ever have envisaged in last year’s reality.

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