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The 'Now normal' future

The 'Now normal' future

Food and fibre in a world emerging from COVID-19

Michael Regouw

Lead partner, Agrisector

KPMG Nederland


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While we are facing massive disruption, with disruption comes opportunity. This paper explores some of the opportunities inherent in the ‘now normal’. From what we see, the potential for the food and fibre sector to accelerate value creation and lead the worlds economic recovery for a more exciting future than we could ever have envisaged in last year’s reality.

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© 2020 KPMG N.V., registered with the trade register in the Netherlands under number 34153857, is a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ('KPMG International'), a Swiss entity. All rights reserved. KPMG International Cooperative ('KPMG International') is a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm.

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