The economic impact of the COVID-19 pandemic is expected to be worse than that of the 2008 Global Financial Crisis. This requires immediate and decisive actions by companies to protect staff, ensure business continuity and strengthen finance. Previous economic crises, however, have also shown us that their effects will be felt for years to come and could lead to structural changes in the business environment. How then can companies prepare for and adapt to a post-COVID-19 world, and remain focused on the here and now at the same time?
Next to the immediate actions to safeguard the day-to-day business, we recommend companies to consider the following steps to prepare for and adapt to a post-COVID-19 reality and strengthen their long-term competitiveness.
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