AcceptEasy acquired by Serrala

AcceptEasy acquired by Serrala

On February 25th 2020, the shareholders of AcceptEasy, a provider of omnichannel Electronic Bill Presentment & Payment (EBPP) and Request-to-Pay (RTP) processing solutions headquartered in Amstelveen, announced the agreement to partner with Serrala, a leading fintech company and provider of payment software headquartered in Hamburg.

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We are delighted to announce that KPMG Deals (“KPMG”) acted as the exclusive financial advisor to the shareholders of AcceptEmail BV (“AcceptEasy” or the “Company”) on the sale of the Company to Serrala Group GmbH (“Serrala”).

About the deal

AcceptEasy was founded in 2006 and offers a market-leading omnichannel SaaS solution for electronic invoice processing. The cloud-based platform enables payment via a wide variety of channels i.e. email or WhatsApp. The solution reaches customers from any company system, like ERP or CRM, with unique request-to-pay links via contextual communication channels. Recipients can immediately pay using local or international payment methods and receive an instant confirmation. Further benefits of the state-of-the-art payment and communication platform include sophisticated digitisation and automation processes for the billing company and reduced manual collections efforts as well as lower costs. Moreover, the solution improves the customer experience by providing an easy invoice settlement by just one click.

In Serrala, AcceptEasy found a valuable partner with the knowledge and capabilities to support the domestic and international growth ambitions. The acquisition of AcceptEasy is the fifth acquisition in four years for Serrala, a Waterland Private Equity portfolio company. The strategic takeover aims to expand Serrala’s SaaS range in the areas of EBPP and RTP solutions in the B2C and increasingly in the B2B environment. It will also strengthen Serrala’s offerings in automated business processes, especially in simplification and digitisation of inbound payments.

Role of KPMG

KPMG Deals has provided exclusive and full scope M&A advisory services as well as financial vendor due diligence support to the shareholders of AcceptEasy. KPMG has been involved throughout the entire process, advising the shareholders on the successful completion of the transaction with Serrala.

Leading M&A Advisor

KPMG Deals consistently ranks as the number one M&A advisor globally. KPMG Deals completed almost 400 deals in 2019 cementing its global number 1 position. KPMG firms operate in 84 countries with over 8,200 Deals professionals who are able to meet the needs of clients across the globe.

M&A Team

Mark Zuidema
+31 20 656 8276

Jorg Quapp
+31 20 656 8639

Tom Heeffer
+31 20 656 4312

Transaction Services Team

Erwin Kok
+31 20 656 7458

© 2021 KPMG N.V., een Nederlandse naamloze vennootschap en lid van de wereldwijde KPMG-organisatie van onafhankelijke ondernemingen gelieerd aan KPMG International Limited, een Engelse vennootschap “limited by guarantee”. Alle rechten voorbehouden.

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