Being well capitalized is key for insurers. Both insurers and investors have realized that traditional metrics (i.e. IFRS profits) do not sufficiently take this into account, and that the ability to create (free) capital is more important than traditional definitions of profitability. This caused a shift in their focus from traditional metrics to those taking into account the level of capitalization, such as ‘Free Capital Generation’ (FCG). A positive capital generation means there is an upward trend in the solvency position, which means an insurer has the capacity to distribute dividend and reward shareholders, as well as make investments for future growth. Despite its technical appearance and relation with the prudential regime (Solvency II), optimizing capital generation is not just an exercise for the Finance and Actuarial departments. It is directly related to the insurers’ strategy and operations and, therefore, requires the involvement of multiple fields of expertise within the organization.