Manager, Customer & Brand Advisory
Michelle has a broad background in customer experience (CX), innovation strategy and culture, and incubation programs. She has extensive experience specifically in customer journey designs, CX maturity assessments, customer-centric business modelling, accelerator programs and design thinking workshops. Her skills and capabilities in program management, customer-centricity, design thinking, lean methodology and business modelling has seen her carry out successful engagements across various industries including defence, government, the university sector, mining, oil & gas and manufacturing.
In addition, Michelle is passionate about social impact and has volunteered abroad, helping not-for-profits with their business model design and customer success strategies within India and Vietnam.
Areas of expertise:
Customer experience - Customer strategy - Brand - Innovation strategy and culture - Accelerators - Design thinking - Operations - CRM