For the past year and more, as the COVID-19 pandemic has unfolded, the self-confidence of organizations to successfully navigate the evolving landscape and emerge stronger has also fluctuated. While earlier in the pandemic, it looked as if certain sectors – travel, automotive, hospitality, for example – would be “losing” the most, while other sectors – particularly those closest related to technology – would be the “winners”, the picture has become more complex as time has gone on.
Specifically, particular companies within all sectors have made more progress or fallen further back compared to peers. The degree of resilience within a company is dependent on a range of factors, including their agility (ie. ability to respond to external forces) and their digital maturity. Indeed, those able to find creative solutions – such as innovations directed at a Covid world – are best placed to seize commercial opportunities and navigate challenges.
And while the global picture is marked by complexity, some clear trends are emerging, including that  the virus has altered the way of the world for the long term, and that  digital acceleration is a fact. As such, organizations can no longer realistically “opt out” of digital transformation or consider returning to an “old normal” state after the pandemic. Nevertheless, organizations do not necessarily need to “throw away” everything they had learned or experienced before the pandemic; boardrooms should adjust to new realities by keeping their long-term purpose in mind, rather than aggressively ‘oversteering’.