Leveraging Superior UX on Digital Channels to drive Retail Banking Growth in Nigeria
The stakes have never been higher when it comes to businesses delivering their promise to
customers. As consumers become more attuned to using apps for everyday life events from social connection to social networking, online news, shopping online and working online, they are expecting nothing less from businesses they associate with. These businesses need to reimagine how user experience (UX) design principles are factored into every aspect of the interaction with customers on their digital platforms.
The KPMG Digital Channels Scorecard unveils in-depth sector and domain insights from our user journey-centred assessments. It includes a benchmark of Digital Channels for retail banks in Nigeria using the proprietary KPMG Digital Channels UX benchmarking framework which employs the “mystery shopper” review approach. This edition of the publication covers the 17 commercial banks that have a strong focus on retail banking. These banks have international or national banking licenses and retail banking operations across the country. The 17 banks are listed in alphabetical order below:
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