Assessing the Maturity of Data & Analytics Capabilities in Nigeria

Assessing the Maturity of Data & Analytics Capabilities

This report addresses the absence or little presence of Data and Analytics (D&A) in Nigeria.

Olumide Olayinka

Partner & Head, Advisory

KPMG in Nigeria

Assessing the Maturity of Data & Analytics Capabilities in Nigeria

This is the first research in the country that shines the light on this problem. It takes information from over 100 organizations across various areas of the business environment including financial services, consumer markets, energy and natural resources and even the public sector.

This survey is specifically focused on the following objectives:

  • Assessing the maturity and positioning of the current D&A practices across industries in Nigeria.
  • Gauging the depth of D&A skills and challenges in building capacity.
  • Highlighting the typical D&A use cases developed by organizations.

This Report also articulates the KPMG point of view on the maturity of the D&A landscape in Nigeria and its key applications across various parts of business enterprise. It also share KPMG’s position on some stay-awake issues of organizations as it relates to data and analytics. Areas covered include:

  • Fraud Analytics
  • HR in the Analytics age
  • Artificial Intelligence and the finance function
  • Analytics to build customer relationships in banking

We believe the outcome of this research is a big step towards illumination on the state of data and analytics capabilities in Nigeria. It also has useful guidance for organizations who are interested in building data and analytics capabilities.

Click to download and read the full report.

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