This report addresses the absence or little presence of Data and Analytics (D&A) in Nigeria.
This is the first research in the country that shines the light on this problem. It takes information from over 100 organizations across various areas of the business environment including financial services, consumer markets, energy and natural resources and even the public sector.
This survey is specifically focused on the following objectives:
This Report also articulates the KPMG point of view on the maturity of the D&A landscape in Nigeria and its key applications across various parts of business enterprise. It also share KPMG’s position on some stay-awake issues of organizations as it relates to data and analytics. Areas covered include:
We believe the outcome of this research is a big step towards illumination on the state of data and analytics capabilities in Nigeria. It also has useful guidance for organizations who are interested in building data and analytics capabilities.
Click to download and read the full report.
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