One of the world’s largest ice cream chains has collected an abundance of data courtesy of various sales and promotional activities over the years. But with great data also comes great responsibility, as the beloved household name had no way of extracting or easily viewing the data. Hence, critical decisions were made without the management’s ability to have strategic oversight of valuable data.
Leveraging on core data analytics skillset and the intelligent use of technology, KPMG in Malaysia developed an easy-to-use, interactive and cost-effective platform for the client.
The client is now able to turn their volumes of data into valuable insights, all readily available on a single platform. Insights from the dashboard enable the client’s management team to make data-driven decisions on their marketing and promotional strategy across different outlets. The positive impact to the company’s sales performance was clearly seen within a short timeframe.
At KPMG, we work shoulder-to-shoulder with you, integrating innovative approaches and deep expertise to deliver real results.
Eric Ong Beng Seng
Au Soon Yong