As consumers are moving their preferences towards online shopping, web analytics is one of the keys to understand e-consumers buying behaviours. KPMG Data and Analytics team strives to transform the voluminous data generated from retail websites into insights. For instance, shopping cart abandonment is one of the most common issues for digital retailers and addressing the root-cause for this helps in churning out higher revenue. Powered by KPMG INSIGHTS 360, we assist our clients to develop a BI solution that can easily identify the characteristics of frequently abandoned products so that strategies and actions can be formulated  to convert them into actual revenue.

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